UCSB Department of Recreation Social Media
As the Social Media Marketing Assistant, I worked under the Director of Marketing and Outreach and worked cross-functionally with photographers, videographers, and graphic designers. My goal in this position was to create a consistent brand voice to improve our reach, following, and engagement across all platforms.
Overall, my social media work led to average increases in content engagement by 55%, reach by 16%, media upload by 4%, and following by 2500+ users across all platforms.
Tools
Adobe Creative Suite (Lightroom, Photoshop)
Google Suite
Facebook Creator Studio
Hootsuite
Skills
Social Media Marketing
Social Media Analytics
Content Creation
Copywriting
Branding
Instagram Feed Excerpt
Whether you lift in the morning or in the evening, we got your back! Come work out with us today from 9 AM to 11 PM. #UCSBrec
Let UCSB Adventure Programs take care of all the equipment and have it ready for your next trip or afternoon at the beach with our Adventure Pass! Get 12 months of UNLIMITED rentals for only $59 for students and $199 for everyone else. #UCSBrec
Interested in learning how to build anchors for any climbing environment? Join us the next four Mondays from 5 to 7 PM for Outdoor Anchor Building! Use your UCSB NetID to register on Shoreline. #UCSBrec
Still need to sign up for a Gaucho REC class this Fall 2019? Try our Functional Training 101 class! Learn more and register at the link in our bio! #UCSBrec
Ever wanted to kayak under the stars? Then Moonlight Kayaking is for you! Your next adventure takes place on Thursday, August 15 at 6:30 pm. Sign up on our website! #UCSBrec
Good luck with your finals this week, Gauchos! Take a break and get your daily exercise at the UCSB Department of Recreation! #UCSBrec
That’s a wrap for our Junior Lifeguard program! Congrats to our 30 NEW Junior Lifeguards! #UCSBrec
Get scuba certified with us! Sign up for one of our two sessions: Jan 27 - Feb 12 or Jan 28 - Feb 13 so hurry over to our website or the Customer Service Center to claim your spot. #UCSBrec
Learn the in’s and out’s of Olympic Weightlifting by joining our Summer Session B program! Claim your spot by filling out the link in our bio. #UCSBrec
Branding
Color Palette
Gold
#FEBC11
RGB 254, 188, 17
Navy
#003660
RGB 0, 54, 96
Moss web
#6D7D33
RGB 109, 125, 51
Aqua web
#047C91
RGB 4, 124, 145
Coral
#EF5645
RGB 239, 86, 69
Sea green web
#09847A
RGB 9, 132, 122
Mist
#9CBEBE
RGB 156, 190, 190
Clay
#DCD6CC
RGB 220, 214, 204
Sandstone
#C9BF9D
RGB 201, 191, 157
Light gray
#DCE1E5
RGB 220, 225, 229
LinkedIn Management
I launched and managed UCSB Recreation’s LinkedIn business page. Interactions increased by 400%, content engagement increased by 50%, and post impressions increased by 125% over the course of the year. I maintained an average rate of 1,130.4 impressions.
